Buy-to-let in South Ayrshire

South Ayrshire in figures

Gross rental yield

6.8%

On flats across South Ayrshire

Entry price

£103,074

The cheapest postcode district's median sale

Price move, 12 months

+9.6%

UK House Price Index, across South Ayrshire

Price move, 10 years

+45.3%

UK House Price Index, across South Ayrshire

Homes below EPC band C

44%

Of lodged certificates, a proxy for the condition of the stock

Population

112,280

South Ayrshire, +0.7% growth

• Flats across South Ayrshire let for GBP 542/mo against a median sale of GBP 95,000 there: 6.8% gross before costs, on ONS rents and Registers of Scotland's 2024 sold prices for the whole council area. The entry price, GBP 103,074, is the council's 2025 lower quartile.
• The council area's median sale was GBP 175,000 across 2,279 sales in 2025, the last complete calendar year Registers of Scotland have published.
• Prices moved +9.6% over the last year on the mix-adjusted UK House Price Index, which covers all four nations.

• Prices +45% over ten years
• 44% of EPCs below band C
• 54% of private rentals below band C
• £8,246 LBTT, with the 8% Additional Dwelling Supplement, on a £103,074 buy-to-let
• 78% gigabit broadband
• +28% five-year forecast for Scotland as a whole (Savills), not this area

These figures are from Clarity's monthly ranking dataset, one method across every place so they compare. The South Ayrshire report measures the area in more depth over its own twelve months, so its figures are the ones to quote.

What sits behind the figures

Prices across South Ayrshire moved +45.3% over ten years on the UK House Price Index, and prices are at or near their highest.

Employee jobs across South Ayrshire moved +0.0% from 2015 to 2024 (ONS Business Register and Employment Survey).

44% of the energy performance certificates lodged across South Ayrshire's postcode districts are below band C (40,332 certificates), and 54% of privately rented homes. Clarity measures areas rather than individual homes, so this is the share of the local stock likely to need energy-efficiency work before it meets a band C standard, not a survey of any one property.

The five-year forecast quoted above (Savills, Scotland) is a regional figure for Scotland as a whole, not a forecast for South Ayrshire, and Clarity does not rank on it.

The South Ayrshire report

The full report measures South Ayrshire from its own sales: sold prices and rents for each type of home, the year's price move, crime per resident and worker, flood risk, planning designations, housing delivery and regeneration funding, with a worked buy-to-let deal on your own budget. This edition was built in October 2026.

Read the cover of the South Ayrshire report, free, with its headline figures, before you decide.

Read a full Liverpool report, free to see everything a report contains.

Compare it with everywhere else

The investment map ranks South Ayrshire against every other place we cover, on your own budget and strategy. Questions about the figures or about us are answered here.